Market by a healthy margin. RevPAR, of course, is the most valuable and relevant metric, as it balances ADR with Occupancy. And if you’ re beating the Market in RevPAR, you’ re beating the Market. Period.
A Time to Invest. A Time to Get Creative Our success has been largely due to the efforts of our Revenue Management and Marketing teams. Over the years, we’ ve made tremendous investments in our revenue management toolset, including our automated pricing software. It’ s an investment that has paid off for our homeowners, especially in price-sensitive times like these.
On the Marketing side, our team has expanded its strategies, partnering with high-profile influencers— most notably, Hannah Brown from the Bachelorette franchise, who hosted her bachelorette party at one of our homes in Seagrove last spring. The event garnered national attention, with feature articles in both PEOPLE Magazine and the Robb Report.
I hope you find our Q2 Report informative. I’ ll be sending you our Q3 installment in October, so please be on the lookout. Once again, thank you. We could not have achieved this success without you, our Realtor partners.
Kindest regards,
Alex Curry DIRECTOR OF BUSINESS DEVELOPMENT
04 360 BLUE • EMERALD COAST • 2025 Q2 REVIEW