Performance Overview
Greetings Realtor Partner:
On behalf of the Business Development team, I hope you’ re having a prosperous summer season. Attached is the Q2 Realtor Report. Within it, you’ ll find several key metrics on the local vacation rental market that I hope you and your clients will find helpful. Data tells a story. It shows us where we are, where we’ re going, and where we’ ve been.
As you know, we are in a market environment where the supply of vacation home rentals exceeds demand. As your data resource, we’ ve been monitoring fluctuations in supply lately, and we finally have some promising news to report on that front.
On January 1, Walton County had 19,033 registered vacation home rentals. On July, 10, that number stood at 18,636, marking a 2.1 % decrease in just over six months.
This, of course, is good news for vacation rental owners here on the Emerald Coast— especially if the trend continues, as lower supply should enhance demand.
Year-Over-Year Metrics As you know, trends can be established by comparing current metrics to where they were, say, a year ago or five years ago. And right now, there are plenty of interesting comparative metrics to look at.
The TDC is reporting that bed taxes are down approximately 1 % compared to the previous year for Walton County. This isn’ t surprising with the ongoing softness in demand. The number of annual visitors to Walton County in 2024 was approximately 2 million, which is close to what it was seven years ago, in 2018.
360 Blue vs The Market Year-over-year, 360 Blue is down 3 % in ADR. That said, we are up an incredible 7 % in Occupancy. Most importantly, we are up 4 % in RevPAR. The Emerald Coast Market, meanwhile, is up 3 % in ADR, down 1 % in Occupancy, and up 2 % in RevPAR. We are pleased not only to be ahead of ourselves in RevPAR compared to the same time last year, but also to be outperforming the
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360 BLUE • EMERALD COAST • 2025 Q2 REVIEW 03