Rosemary Beach
Revenue Overview
This quarter, we continued to maintain a rate premium over the Market, though we trailed slightly in both Occupancy and RevPAR. We saw stronger year-over-year growth in Occupancy, but a larger decline in ADR tempered overall revenue performance. As we look ahead, we’ ll take a more flexible approach to pricing during key demand periods to help capture additional bookings while preserving the value of this premium market.
2025 Q2 Revenue Performance
KPIs AS OF JULY 1, 2025 360 BLUE 2025 Q2 VS MARKET 2025 Q2
OCCUPANCY |
66.2 % |
VS |
74. 4 % |
YOY OCCUPANCY CHANGE |
4.8 % |
VS |
1.2 % |
ADR |
$ 816 |
VS |
$ 747 |
YOY ADR CHANGE |
-8.0% |
VS |
-0.6% |
REVPAR |
$ 541 |
VS |
$ 556 |
YOY REVPAR CHANGE |
-3.6% |
VS |
0.6 % |
360 BLUE • EMERALD COAST • 2025 Q2 REVIEW
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