Panama City Beach
Revenue Overview
We outperformed the Market across all major KPIs this quarter, with particularly strong gains in Occupancy and RevPAR. Our Occupancy climbed more than 35 % year over year, surpassing the Market, which held mostly flat. Even more impressive, our RevPAR reached $ 835— more than five times the Market average.
2025 Q2 Revenue Performance
KPIs AS OF JULY 1, 2025 |
360 BLUE 2025 Q2 |
VS |
MARKET 2025 Q2 |
OCCUPANCY |
68.4 % |
VS |
58.9 % |
YOY OCCUPANCY CHANGE |
35.1 % |
VS |
0.8 % |
ADR |
$ 1,220 |
VS |
$ 251 |
YOY ADR CHANGE |
-10.3% |
VS |
-1.1% |
REVPAR |
$ 835 |
VS |
$ 148 |
YOY REVPAR CHANGE |
21.1 % |
VS |
-0.3% |
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360 BLUE • EMERALD COAST • 2025 Q2 REVIEW