360 Blue EMC 2025 Q1 Realtor Report | Page 10

Blue Mountain Beach

Revenue Overview
The Market outperformed us in Occupancy this quarter, but we led in both ADR and RevPAR. We made more meaningful rate adjustments year over year, which helped limit our decline in Occupancy compared to the Market’ s decline. Looking ahead, we plan to stay flexible with pricing during off-peak months to better align with demand and capture more booking opportunities.
2025 Q1 Revenue Performance
KPIs AS OF APRIL 1, 2025
360 BLUE 2025 Q1
VS
MARKET 2025 Q1
OCCUPANCY
22.1 %
VS
35.5 %
YOY OCCUPANCY CHANGE
-1.7%
VS
-5.1%
ADR
$ 430
VS
$ 247
YOY ADR CHANGE
-20.0%
VS
-2. 4 %
REVPAR
$ 95
VS
$ 88
YOY REVPAR CHANGE
-21. 4 %
VS
-7. 4 %
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360 BLUE • EMERALD COAST • 2025 Q1 REVIEW