Marketing how do we measure success?
• 65 % of our bookings come directly through the 360 Blue website. The industry average: 34 %. This allows us to rely far less on online travel agencies such as Vrbo, which charge significant commissions and fees.
• 50 % of our repeat guests have stayed at an Alaya home more than three times.
• Strong brand loyalty among our guests gives our homeowners access to an ever-expanding database of known luxury travelers.
• We also utilize our social media reach and our branded website to maximize the exposure of our homes. We yielded 8.8 million page views in 2024( 15 % increase year over year).
• Highly targeted and segmented email marketing strategies reach a vast audience of known luxury travelers via our newly expanded 360 Blue / Natural Retreats database with 67,000-plus contacts.
• We develop high-quality social media content to drive daily engagement with our 84,000 + Facebook followers and 46,000 + Instagram followers.
ALAYA COLLECTION 11