to become a “different person”
in every area of your life.
Thus being thin can provide
you with the confidence to
do well at work and generate
financial stability. Readers
are shown ‘before’ images of
Anita in slobby clothes next to
‘after’ photos that show her in
work attire in various office
settings.
In Figure 2, right, Anita
has obviously been caught
off guard. She looks unhappy,
slightly unkempt and her
clothing is very casual; she
almost appears to be as grey
as her top both physically,
and we might assume, mentally. Figure 2, above: Anita before her
By contrast, in Figure 3 Anita weight loss. Image from Slimming
World magazine.
is dressed in vibrant colours
and her smile is stretched; she
My slim life
looks polished, carefree and
takes off
happy. The background sign
says “meeting in progress”,
indicating she is at her place
of work and all her previous
issues regarding her boss
have now been solved through
losing weight. The images used
underscore
Maor’s
comment
that “fatness is viewed as
a reflection of poor moral
character” (2013, p.90). This
is developed in the article
through the explanation of
Anita’s aggressiveness when
she was overweight, compared
to her new found optimism
Figure 3, right: One of Anita’s
‘after’ photos. From Slimming
World magazine.
36