30 Fastest Growing Companies in Asia 2019 30 Fastest Growing Companies in Asia 2019 | Page 51

TRAX INDUSTRY
ACHIEVEMENTS:
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Introduce real-time photo
recognition analysis to retail
Scale above 500,000 store visits
per month
Deliver KPI reporting back to the
salesperson in the store
Bring retail image recognition to
mobile smartphones
Recognize nearly 1 billion SKUs
per month
Develop Trax Smart Cooler: a
hands-free, real-time monitoring
solution for coolers
Trax is headquartered in Singapore,
with offices throughout APAC, Europe,
the Middle East, North America,
and South America. We are proud to
include global brands like Coca-Cola,
ABInBev, Heineken, Nestle and Henkel
as our clients.
SR
Meet Joel Bar-El
Joel Bar-El is a Co-founder and
the Chief Executive Officer
(CEO) at Trax. Joel is responsible
for Trax’s vision and overall market
strategy and execution. Before being
named CEO of Trax in October 2011,
Joel was Trax’s Chief Technology
Officer. Joel also co-founded Tersus
Software Limited, where he built and
managed the global sales channels and
marketing activities. Joel has a unique
ability to envision, develop and deliver
paradigm-changing technologies and
is in every sense, a tech entrepreneur.
Joel has spent the last 20 years
delivering technology solutions to
blue-chip clients and holds a B.Sc. in
Physics from Tel Aviv University.
Joel Bar-El, Co-founder & CEO
DECEMBER 2019
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