30 Fastest Growing Companies in Asia 2019 30 Fastest Growing Companies in Asia 2019 | Page 50

World Leader In Computer Vision
Solutions For Retail: TRAX
“Understand how your products look, perform and compete on the shelf with Trax’s breakthrough computer vision platform.”
T
rax is the world leader in
computer vision solutions
for retail, ranking in the top
25 Fastest Growing Companies
on Deloitte’s Technology Fast 500
list. Trax digitizes the physical
world of retail. In 2010 Trax
introduced a revolutionary new
image recognition technology to
the consumer goods industry. Our
purpose was twofold – to raise
awareness of the significance and
value of image recognition and
to drive greater efficiencies and
effectiveness for consumer goods
companies. For the first time, sales
representatives could receive a
detailed product and category
information including out-of-shelf,
the share of shelf, planogram,
pricing and promotional compliance
and more, all delivered to their
mobile phones within minutes in
the store.
Today, Trax is the global leader
in computer vision solutions for
CPGs and Retailers, ranking in the
top 25 Fastest Growing Companies
on Deloitte's Technology Fast 500
list. The Trax platform enables
tighter execution controls in-
store and the ability to leverage
competitive insights through
their in-store execution tools,
50
DECEMBER 2019
market measurement services and
data science to unlock revenue
opportunities at all points of sale.
In addition to mobile phones and
tablets, Trax partners with leading
innovators of IOT technologies
including fixed cameras, robotics,
and more, to capture retail reality
in-store.
THE TECHNOLOGY
STACK
The Trax technology stack is a
cascade of advanced engines
working in parallel to go from image
to insight in the quickest time.
Advanced Computer Vision:
Core technology powered by
neural networks; a game-changing
innovation in Computer Vision that
excels in detecting objects within
shelf images, and classifying these
images with unparalleled accuracy.
Store Digitization: Our experts
have developed a system that uses
geometric techniques to account
for the angle and distance from
the shelf from which the photo
was taken. This results in a digital
coordinate database that captures
spatial details like the size and
location of each product on every
shelf, even accounting for stacked
items.
Data Discovery And
Visualization:
•
•
Collect everything so that
you can dive in anywhere and
explore and enrich the data the
way you want.
Visualize the data with
engaging dashboards for those
light bulb moments.
TRAX RETAIL SOLUTIONS
Simplify store operations and
maximize store productivity to
deliver a consistent shopping
experience free from preventable
shelf issues like out of stocks or
misplaced products.
Trax for Store Operations:
•
•
•
Improve store productivity:
Improve store productivity by
automating in-store execution.
Increase store sales: Increase
store sales with improved
replenishment and reduced
out-of-stocks.
Drive consistent shopping
experience: Drive consistent
shopping experience with right
product placement, promotions,
and price.