30 Fastest Growing Companies in Asia 2019 30 Fastest Growing Companies in Asia 2019 | Page 17

Meet the innovative leader,
Amir Movafaghi
Amir Movafaghi is the CEO at
Mixpanel. Most recently he was Mixpanel’s
Chief Operating Officer, and prior served
as Chief Financial Officer at Spiceworks
Inc., a leading IT network, and marketplace
connecting companies to technology
solutions across industries. Previously, he
held various leadership roles at Twitter
Inc., where he helped scale the company
from 150 to 4,000+ employees and also
helped lead the company through its IPO.
Amir Movafaghi, CEO
“As the #1 analytics and engagement solution, our
mission is to increase the rate of innovation.”
is available to analyse in under a
minute, and 95% of queries take
less than 2 seconds, so you can
answer your most complicated
questions in real-time. Mixpanel’s
historic ingestion and query
uptime is 99.9%, so you never
have to worry about losing or
waiting for data. When people use
your product anonymously, from
different platforms, and sign in and
out of their account, it becomes
complicated to track all that activity
and associate it to the same, correct
user, retroactively. Luckily, that’s
what Mixpanel is built to handle, out
of the box. Connect Mixpanel to your
data pipeline, and choose exactly
what to send in for analysis. Use the
Export API to export key reports to
your own internal dashboard tools
or other sources with ease, and use
the Decide API to run and measure
A/B tests through Mixpanel.
Data Pipelines
Perform custom analysis with easy
access to all raw Mixpanel data.
Sync to your destination of choice
via either JSON or Parquet formats,
so it’s always up-to-date. Export
to warehouses such as Snowflake,
Amazon Redshift Spectrum and
Google Big Query. Or to cloud
storage platforms such as Google
Cloud Storage, Amazon S3 and
Azure Blob Storage as a JSON or
Parquet file. Plus, choose how
often you want to send data, and
the format that works best for you.
Mixpanel’s fully managed pipeline
allows you to send data to your data
science destination of choice in real
time, so you get the data you need
“now” right away.
SR
DECEMBER 2019
17