30 Fastest Growing Companies in Asia 2019 30 Fastest Growing Companies in Asia 2019 | Page 16

Mixpanel: Grow our business by
learning why users convert,
engage, and retain
B 2009 and is based in San Francisco,
California. It is backed by Y
Combinator, and its list of investors
includes Andreessen Horowitz, Max
Levchin and Keith Rabois. In April
2018, founder and CEO Suhail Doshi
announced he would step down
and become chairman of the board.
He was replaced as CEO by Amir
Movafaghi.
Mixpanel is a business analytics
service company. It tracks user
interactions with web and mobile
applications and provides tools
for targeted communication with
them. Its toolset contains in-app
A/B tests and user survey forms.
Data collected is used to build
custom reports and measure user
engagement and retention. Mixpanel
works with web applications, in
particular SaaS, but also supports
mobile apps. Mixpanel was founded
by Suhail Doshi and Tim Trefren in Deeply analyze behavior with out-
of-the-box reports. Mixpanel helps
companies use data to grow their
business. Out-of-the-box reports
make it easy for teams to build
reports that monitor KPIs and go
deep in analyzing user behavior, so
you can build better campaigns and
products. Build visualizations to
answer questions like “how do this
year’s logins compare to last year’s?”
and break it down by week, browser,
device, or any other segment, so
you know where to dig deeper.
Understand how groups of users
that matter to you differ in terms
of behavior, retention, churn, and
more so that you can drive them
to optimal action. Keep a pulse
on your most important metrics
with Mixpanel’s easy-to-build
Dashboards. Share them with your
team through email digests, and
let Mixpanel notify you when your
metrics hit a certain number, or
change by a certain amount.
usiness analytics is the
process of collating, sorting,
processing, and studying
business data, and using statistical
models and iterative methodologies
to transform data into business
insights. The goal of business
analytics is to determine which
datasets are useful and how they
can be leveraged to solve problems
and increase efficiency, productivity,
and revenue. Sophisticated
data, quantitative analysis, and
mathematical models are all
employed by business analysts to
engineer solutions for data-driven
issues. They can utilize statistics,
information systems, computer
science, and operations research
to expand their understanding of
complex data sets, and artificial
intelligence, deep learning, and
neural networks to micro-segment
available data and identify patterns.
16
DECEMBER 2019
BEHAVIORAL ANALYTICS
TARGETED MESSAGES &
EXPERIMENTS
Mixpanel helps you find the users
you should target to drive changes
in your KPIs, and provides the
tools to execute. Nudge users with
targeted messages or A/B tests
based on real-time behaviors, and
then track the impact in Mixpanel.
Determine the exact users you’d
like to target with a message or an
experiment, based on behavioral
data, like watching a video, or
abandoning a cart, and demographic
data, like age or location. Easily
build highly personalized messages,
and test multiple versions to see
what works—all in Mixpanel,
no code required. Set detailed
behavioral triggers, sequences, and
rate limits for messages, to ensure
that each campaign is relevant,
timely, and delivered at the right
pace.
USER ANALYTICS
INFRASTRUCTURE
Rely on a platform that’s scalable
and easily integrates with your
current stack. The company built
a custom database for storing
and querying user behavior data.
Designed to answer complex
questions without SQL, it’s built
for much deeper user analysis than
what’s possible with a session-
based analytics tool. Your user data