30 Best CEOs of the Year 2020 30 Best CEOs of the Year 2020 | Page 8

cxLoyalty – Strategic partners in customer
C
ustomer engagement and
loyalty are important when
it comes to retaining your
best customers. The happier your
customers are, the higher your
overall ROI will be. In this guide,
we’ll discuss what customer
engagement and loyalty are, why
they are important, and how you
can increase your overall success
by knowing and understanding
who your customers are. Customer
engagement leads to loyal
customers. Not every customer
holds equal value. Focusing on your
best customers, those who spend
and visit the most will help you
build customer loyalty. Having an
effective customer loyalty program
in place will encourage your best
customers to feel connected to you
and will encourage them to spend
and visit more.
cxLoyalty is a leading loyalty and
customer engagement solutions
company servicing over 70 million
consumers with approximately
3,000 client partner relationships
and over 30 years of experience. The
firm designs administer and fulfill
loyalty and customer engagement
programs that strengthen and
expand the value of relationships for
brands around the globe, including
many of the largest and most
respected companies in the financial
services, retail, and travel industries.
Why cxLoyalty?
cxLoyalty creates value for brands
and their customers by partnering
with clients to solve complex
business issues and drive results.
They believe that to build loyal
relationships and connections
between you and your customers,
you have to be intentional. The team
designs, builds, personalizes and
supports customer experiences for
some of the world’s most successful
brands. They are a full-service
customer engagement and loyalty
company. Their team of always-
curious and creative marketing
technology expertsis passionate
about delivering the best possible
customer experiences. As a brand
trying to build a better relationship
with customers, the firm creates the
experience to achieve organizational
goals while also being 100%
authentic brand promise
The formidable leader behind the success of
cxLoyalty
Todd Siegel is the Chief Executive Officer of cxLoyalty,
responsible for setting strategic direction and management of
the company. Mr. Todd has held a variety of positions over the
past 15 years, including CFO, General Counsel and oversight of
the International business, prior to being appointed CEO in 2013.
Prior to joining the company, he was a corporate associate at
Skadden, Arps, Slate, Meagher, and Flom and prior to that he was
employed as a certified public accountant with Ernst & Young.
In his free time, Todd enjoys being with friends and family;
watching NY Mets baseball and Chelsea football (soccer for those
in the US); playing soccer, tennis, and golf; and enjoys live music.
He is involved in many local community organizations with a
specific focus on underprivileged children and education. He
attended Binghamton University and Fordham University School
of Law where he earned his JD.
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Todd Siegel, CEO