Challenges with the traditional MLS listing model
DAYS ON MARKET Accruing days on market can diminish a home ' s perceived value. The longer a home sits on the market, the more it can be perceived as undesirable or overpriced, reducing buyer interest and lowering the final sale price.
PUBLIC PRICE HISTORY Reductions risk lowering buyer confidence. When a home ' s price is reduced publicly, it can signal to buyers that the seller is desperate or that there is something wrong with the property, making them less willing to pay your list price.
YOUR DATA IS NOT PROTECTED Due to Clear Cooperation, sellers have little control over how their home is presented and who thier personal information is being sold to, which can expose sellers to unnecessary risks.
NEGATIVE INSIGHTS ADDED TO YOUR LISTING Third-party platforms like Zillow can add their own assessments and data to a listing which may not accurately reflect the true value or desirability of the property, such as Zestimate, Walk Scores, Insurance Costs, Climate Risks, Public Saves & Views.
BUYER LEADS DIVERTED FROM YOUR LISTING AGENT Third party sites like Zillow block buyers ability to reach out to listing agents directly. These " leads " are sold to other agents whose interests may not align with your home sale goals and know very little about your home.
LOST DAYS OF MARKETING DURING YOUR HOME PREP This is a crucial time that could take 7 days to weeks depending on your home. With a traditional brokerage you risk this opportunity of buyer searching that may settle on another home due to lack of inventory.