5 .
PROTECT YOUR CUSTOMERS
Businesses are nothing without customers . Ignoring and not protecting them is a pitfall . Companies need to listen to their customers , understand what they want or need , listen and respond to their feedback , and acknowledge them as human beings . Your customers are not only consumers of your products or services , but consumers who also care about the planet .
Your customers have the right to question the benefits of your products , as well as question the validity of your sustainability efforts . If your protocols aren ’ t clearly indicated on your marketing materials , campaigns , website , etc ., you may lack an important element of authenticity .
Your customers will feel protected if they are confident of a ) your commitment and b ) the quality of your sustainable practices .
Contributes to achieving :
SDG # 8 Decent Work and Economic Growth SDG # 10 Reduced Inequalities SDG # 12 Responsible Consumption and Production SDG # 16 Peace , Justice and Strong Institutions