COMD-201 |
Digital Storytelling |
Students are introduced to the creation of visual and audio content for use on social and digital media platforms utilizing the same smart phone they use everyday. Basic skills such as framing, composition, audio quality and website development will be covered in theory and with hands-on application. Students will host projects on |
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their own websites. Smartphone and APP purchase required. |
3.00 |
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COMD-206 |
Public Relations |
This course covers the development of the public relations industry from its historical beginnings to contemporary application, including the relationship between theory and practice. While reviewing many specific areas of the field including media relations and crisis communication, the course highlights the core of utilizing public opinion and persuasion, as well as the arena of strategic counsel. Opportunity to earn CisionPoint |
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Certification. |
3.00 |
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COMD-217 |
Digital Media Culture & Society |
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Students will explore the relationship between digital media and culture, domestically and in the global setting. | |||
Topics include convergence, mobile media, digital gaming, journalism, augmented reality and globalization. |
3.00 |
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COMD-218 |
Policy & Regulation |
Media policy and regulation will be covered in the context of the first amendment, public interest, licensing, |
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ownership, privacy, digitalization and global pressures. |
3.00 |
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COMD-300 |
Online Content / Search Engine Optimizatio |
Online content-- video, blogs, images, podcasts and more--- are often designed to reach targeted audiences to nurture relationships and lead online consumers to conversion. In this coures, students learn content development skills that connect communication objectives to innovative, research-based strategies including search engine optimization. Hands-on content assignments address building awareness and social communities as well as e-commerce and conversion. Projects will be incorporated into students ' online digital portfolios. |
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Opportunity to earn industry-recognized certifications. |
3.00 |
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COMD-301 |
Podcasting |
Podcasting in journalism, publishing and promoting continues to grow. In this course, students will build upon the basic audio skills developed in prior courses to produce audience-targeted and technically competent podcasts. We will explore planning, recording, interviewing, editing, structure and storytelling along with |
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technical concepts. Hosting, distribution and monetizing will also be covered. |
3.00 |
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COMD-302 |
Video Production & Editing |
Students will learn video production in both the studio and in the field, with a focus on framing, lighting, microphone placement, composition, audio for video, and more. We will also cover post-production, editing |
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strategies and story-telling. This is a hands-on course. Opportunity to earn YouTube Certification. |
3.00 |
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COMD-304 |
Social Media Law & Ethics |
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In many ways, regulations of digital and social media have been outpaced by the rate of their innovation. | |||
Lawmakers and ethicists address compelling issues such as cyberbullying, privacy rights, mental health impacts | |||
and intellectual property as they arise. Explore regulation and ethics related to free expression, privacy, and data | |||
collection from the perspectives of media professionals, content creators, audiences and college students. Recent | |||
cases such as Facebook ' s privacy breaches, Instagram ' s negative impact on the mental health of teen girls are | |||
integrated into the course. Online behavior such as revenge, defamation and attempts at regulation through | |||
social media community rules and employer policies are addressed. |
3.00 |
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COMD-310 |
DigiCom Crew Production |
In this hands-on content creation course, students cover GMercyU events and issues with published video and audio content. Utilizing planning, interviewing, storytelling, production and post-production skills, students create a pre-professional portfolio of content. Pre-reqs: COMD301, COMD302 This course is repeatable up to 3 times for |
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a total of 3 credits. |
1.00 |
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