MBA-760 |
Ecopreneurship |
||
The student will study the principles of environmental entrepreneurship. The course will provide a background in | |||
small business practices. The course will discuss the environmental opportunities presented to the small business | |||
segment and how these opportunities can be used to create a sustainable, " green " organization. |
3.00 |
||
MBA-770 |
Sustainability Marketing |
This course integrates strategic marketing practices with the core environmental, social, and economic principles of sustainability. The potential and challenges of sustainability marketing will be explored as students analyze |
|
current sustainability trends that influence marketing and develop a strategic marketing plan. |
3.00 |
||