Service Expansion
The survey also gauged how important medical staff services leadership considered service expansion – adding new services, serving additional stakeholders, or taking on new responsibilities. Participants saw these initiatives as vital: together they streamline the provider lifecycle, boost operational efficiency, strengthen compliance, and broaden patient access, all of which underpin high‐quality care.
In 2025, those who rated service expansion as“ extremely important” increased slightly to 33 %, up from 29 % in 2024, and those who rated this initiative as“ very important” remained roughly the same at 32 % vs 33 % in 2024. Only 22 % said this initiative was“ somewhat important.” Those who described this initiative as“ not important” increased one percentage point from 2024 to 3 % in 2025.
Every proposed service expansion initiative in the survey registered as at least“ somewhat important” to respondents, but adoption levels varied:
Provider enrollment
A majority already oversee( 54 %), or are moving to oversee( 11 %), the insurer‐participation enrollment process for providers.
Delegated credentialing
64 % have expanded, or are expanding, their capabilities to provide credentialing services on behalf of payers
Non‐provider credentialing
Only 23 % have broadened credentialing to include non‐physician staff such as nurses and allied health professionals.
These figures highlight where organizations are investing first, with provider‐focused functions outpacing broader workforce initiatives.
2025 TRENDS IN MEDICAL STAFF CREDENTIALING- PROCESS IMPROVEMENT: WHAT DRIVES MEANINGFUL CHANGE? 17