Tourism Fernie 2025 Annual Report
My Kootenays Road Trips( Tourism Fernie led Co-op)
Highlighting unique Kootenay Rocky Mountain road trips to explore the south-east corner of British Columbia. Within 250km, experience small mountain towns, beautiful landscapes, hot springs, festival, heritage attractions, local artisans, unique shops and cafés, and gentle outdoor activities.
Partnering communities include Cranbrook, St Eugene Resort, Kimberley, Fairmont, Invermere and Radium. Campaign initiatives were implemented with a focus on drive markets in AB, BC, SASK and US( Pacific NW) promoting spring and fall visitation. Digital campaigns resulted in 2.47M impressions, 41K video views and 62K campaign clicks and a social influencer campaign(@ traveltalesoflife) resulted in 58K impressions and 2,840 engagements.
MyKootenays. com
68 Report for 12 month fiscal period of January – December, 2025