As prepared for the Annual General Meeting March 31, 2026
Regional Co-op Programs
Destination BC, our provincial tourism marketing and destination development organization offers a co-op marketing program for communities to partner and receive funding for campaigns via an application-based process. Tourism Fernie engages in these regional marketing co-ops, both as a direct lead and a partner, which benefits our destination and leverage our marketing dollars.
Fernie & Elk Valley Culture( Tourism Fernie led Co-op)
Elk Valley Culture is a partnership between Fernie, Sparwood and Elkford, to promote the art, culture, heritage experiences, and stories of the valley. The Fernie & Elk Valley Culture Guide is published seasonally and distributed regionally. The goal is to create awareness of our area’ s amazing cultural opportunities, attractions, and events, particularly in the quieter months. 2025 marks the 9th year of this program.
Partners include Fernie Museum, The Arts Station, Fernie Chamber of Commerce, Sparwood Chamber of Commerce, Sparwood Museum, Elkford Arts Council and the Ktunaxa Nation. 6,000 print copies of the Fernie & Elk Valley Cultural Guide are distributed regionally, along with digital campaigns and a dedicated website to enhance exposure.
ElkValleyCulture. com
Report for 12 month fiscal period of January – December, 2025 67