As prepared for the Annual General Meeting March 31, 2026
Supporting Tourism Events & Animation in Fernie
Tourism Fernie continues to support or seed fund key tourism events that drive visitation or provide an exceptional visitor experience. Tourism Fernie also markets Fernie events to attract visitation to the community or to encourage those already in town to attend local events and programs. In 2025, Tourism Fernie contributed over $ 40,000 to support local tourism events and animation, began to invest resources into furthering outcomes from the Tourism Events & Animation Strategy, and new in 2025, developed banners for major events that were displayed at the VIC along Highway 3. This was in addition to the event funding through the City of Fernie’ s Resort Municipality Initiative( RMI) tourism funds from the province that supported many events in consultation with Tourism Fernie.
In 2025, Tourism Fernie also invested in bidding to attract the Singletrack 3( Transrockies) event back into Fernie, which was successful with trail partners and landowners and will be held June 26-28, 2026.
The province has another source of tourism event funding called the Destination Events Program( DEP) derived from a portion of MRDT tax collections across BC including Fernie. In 2025, only Griz Days was able to secure funding from the DEP as the minimum event budget required to apply is $ 150,000, which excludes most local tourism events.
Report for 12 month fiscal period of January – December, 2025 35