As prepared for the Annual General Meeting March 31, 2026
Accommodation Metrics
There are approximately 1,300 lodging units in Fernie and area, including Fernie Alpine Resort. This includes short-term rentals. Approximately 600 of the 1,300 units are considered hotel / motel units( no kitchens) and the rest are vacation rental style units that include kitchens. Most of the vacation rentals in Fernie are located within accommodation properties such as Fernie Lodging Company or Silver Rock and 901 or in accommodation zones such as the Stanford / Riverside. Only a small portion of units are STRs within residential homes or areas( approx. 10 %) of Fernie.
Tourism Fernie acquires key lodging metrics primarily from the below two sources. However, we are also able to acquire a few data points through our OTA partners.
• CoStar / Smith Travel Research STAR Report which focuses on traditional hotel and commercial accommodation properties.
• Key Data AirBnB & VRBO Report which focuses on all lodging units selling through AirBnB and VRBO.
CoStar / Smith Travel Research STAR 2025 Report Highlights Currency CAD
The STAR Report provides aggregated data that is provided directly from accommodators on a monthly basis. Currently over 60 % of local accommodators provide their statistics, and 76 % of the rooms are in the hotel room category( vs condo style). This results in a lower ADR than what is seen with our OTA partners and Key Data on the next page, as they sell more of the larger units in Fernie, such as condos, private homes, and townhomes that have higher room rates.
Fernie Avg Daily Room Rate( ADR *) $ 200.67( up 9 %) Revenue Per Available Room( RevPAR **) $ 140.21( up 7 %) Occupancy *** 70 %( same as 2024)
* ADR is the average price for a hotel room / condo unit per night over a given period of time at a specific property or region.
** RevPAR is a hotel’ s‘ gold standard’ performance metric, is shows the r evenues generated per room regardless of if the rooms are occupied or not. RevPAR = Room Revenue / Total Rooms Available for a given period of time( ie a month or year).
*** Occupancy is the % of room nights booked of the number available. **** OTA stands for Online Travel Agencies such as Expedia, Booking. com
MONTHLY OCCUPANCY HIGHEST TO LOWEST
( source: CoStar) |
2025 |
2024 |
February |
July |
August |
August |
July |
June |
March |
September |
September |
February |
October |
May |
January |
October |
June |
March |
November |
January |
December |
December |
May |
April |
April |
November |
MONTHLY LODGING REVENUES |
HIGHEST TO LOWEST |
( source: MRDT & BC Stats)
2025 February Januar August March July September June December November October May April
2024 August July February March February May October March January December April November
OTA PARTNER INSIGHTS FOR 2025
• ADR $ 336 CAD( up 9 %)
• 33,865 nights booked( 0 % change)
• 6 % Increase in booking revenues
• 1 % Increase in # of people booked
• 9 % Couples | 36 % Families | 19 % Multi-Adults | 6 % Singles
• Top Booking Countries:
• 67 % Canadians • 30 % United States • 3 % International
Source: CoStar – Republication or other re-use of this data without the express written permission of CoStar is strictly prohibited.
Report for 12 month fiscal period of January – December, 2025 15