Tourism Fernie 2025 Annual Report
Accommodation & Industry Metrics & Market Research
One of Tourism Fernie’ s priorities and activities has been to increase acquisition and use of data to help with industry development and communications, decision making and effectiveness of initiatives. The following pages represent a diversity of metrics and insights Tourism Fernie has gathered.
Accommodation Metrics
Accommodation revenues are calculated based on the collection of MRDT within Fernie, Fernie Alpine Resort and area accommodations such as Island Lake Lodge and Birch Meadows B & B. Accommodation revenues for 2025, as shown in Chart 1, were comparable to 2024. Accommodation revenues were expected to be higher for 2025 however political events in the USA impacted travel confidence, business travel, and therefore accommodation levels starting in spring 2025.
Chart 1
Fernie continues to be a seasonal destination for most of its leisure travel market. As Tourism Fernie continues to emphasize spring and fall visitation, corporate travel continues to support shoulder season overnight stays.
Spring and fall accommodation revenues in 2025 were down approximately 5 % over the same periods in 2024, with fall season being stronger than spring 2025. However, both spring and fall season in 2025 were 26 % higher than in 2023.
Winter season of 2024-2025 was the strongest to date, and continues to be the strongest season to drive accommodation revenues in Fernie.
Charts 2 & 3 show the more seasonal effect on local accommodation revenues. Chart 2 compares six months of winter against six months of spring / summer / fall season. Chart 3 breaks up the year into 4 seasons, though some seasons are only two months vs three or four. * Since the winter season straddles over fiscal years, we have chosen to include the previous year for Nov and Dec numbers to more accurately show the true winter season( i. e. Nov 2024 – Apr 2025 in Chart 2 and Dec 2024 – March 2025 in Chart 3).
Chart 2 Chart 3
14 Report for 12 month fiscal period of January – December, 2025