2025-2026 Catalog | Page 419

SPMT-305 Sport Sales, Sponsorship, Revenue Strat
The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Students will learn how to develop the skills essential to effectively build sales and revenue within a sport business and leverage the various revenue producing opportunities within a sports organization. The course will explore critical factors in successfully negotiating, growing, and renewing sales with both consumers and corporate partners through exploration of techniques used to sell and generate revenue in the sports business cycle. Topics include sales proposal development, sponsor solicitation, licensing rights, new business development, endorsements and merchandising, commercialization of technology, and corporate partnerships. Students will complete role play scenarios, compete in a sales competition, and utilize oral and written communications for evaluation.
SPMT-350
Cases in Sport Management
This course will analyze effective management strategies and the body of knowledge associated with pursuing a career as a manager in the sport industry. Functional management, strategic planning, decision making, leadership style, managing conflict and change, motivation of a workforce, and management techniques in different sport environments will be explored during the course of the semester. Students will study organizational theory, decision making, policy development, planning, governance and the management functions necessary to provide them with the appropriate skills and knowledge to be effective sport managers of sport organizations. Attention will be given to the issues facing sport organizations and the use of management techniques to solve business-related problems.
SPMT-351
Strategic Sport Marketing
This course provides an overview of the various techniques and strategies of
marketing in the sport environment. Areas to be covered include the
processes of the strategic sport marketing, market research and analytics,
the segmentation process, the identification of target markets, database and
relationship marketing, sponsorship, corporate partnerships, and the
development of the sport marketing mix and sponsorship packages. Students
will build an integrated marketing plan for a sport organization and event by
first describing how the five P ' s of sport marketing are applied in sport.
3.00
3.00
3.00