2024 Q3 REVIEW
Direct traffic to our website is particularly important to highlight going into 2025 , as 2024 has been a year of decreased YOY demand across our markets . The strong upward tick in direct traffic and organic search suggests that the vast number of changes we ’ ve made to the website , our marketing efforts , along with the many technical improvements we ’ ve made , are having a positive impact on our ability to stay “ top-of-mind ” for guests looking to vacation in our destinations . This uptick is particularly positive since we are already starting to see growing demand for Spring Break , Summer , and Fall Break dates in 2025 . We are just now seeing the first snowfalls for our ski markets for Q4 and Q1 .
Meanwhile , we are focusing on rebooking past guests and those booking early for ski season . We saw shorter booking windows and an abundance of last-minute bookings through Q3 — a trend that has continued into Q4 . As a result , we adjusted our marketing efforts to engage those guests looking for last-minute stays for the remainder of 2024 .
In Other News While the new site continues to perform well in a softer market , we are continuing to work through Phase Two of the website launch while adjusting to changes in the short-term rental market locally as well as nationally . Our focus continues to include enhanced onsite tracking , marketing personalization , improved user experience , pricing display updates , and further integrations with our suite of software , such as NRES ( our proprietary booking software ), TouchStay ( our digital vacation guidebook for guests ), and Salesforce Marketing Cloud ( our email and guest marketing platform ). Collectively , they will continue to place your home and our brand at the forefront of direct bookings and provide us with more tools and flexibility to market effectively to potential guests and those looking to rebook a stay .
Stay tuned for our Annual Report , which will be coming your way in January . As always , thank you for your continued support . We could not have reached this level of success without you .
Samantha McClendon SVP OF MARKETING
NATUR AL RETREATS BY THE NUMBERS P . 7