Section 2: Answers that you provide in Section 2 will help us understand who you are representing and that organization ' s outlook.
This comparative chart shows that businesses are slightly more optimistic about 2025 than they were about 2024.
The average optimism rating increased from 3.51 to 3.56, a 1.4 % improvement.
More respondents selected“ Optimistic”( 42.31 %) or“ Very Optimistic”( 15.38 %), while fewer were“ Not Optimistic”( 11.54 %).
This implies growing confidence among stakeholders that 2025 will be a better year than 2024 for their business or organization.
16 Research Analytics | Tourism Fernie