Section 2: Answers that you provide in Section 2 will help us understand who you are representing and that organization ' s outlook.
This comparative chart shows that in 2024, businesses rated their performance against expectations slightly lower( 3.35) than in 2023( 3.45): a 2.9 % drop.
What this means is that fewer businesses in 2024 felt their performance exceeded expectations, with only 7.84 % saying the year was extremely positive compared to a higher average in 2023.
Instead, a larger share of businesses in 2024 reported that they only met expectations( 33.33 %) or fell below expectations( 17.65 % combined).
This shift suggests that general optimism and satisfaction with business performance declined compared to 2023. year.
15 Research Analytics | Tourism Fernie