Q5. Are there specific opportunities, challenges, or areas where you feel Tourism Fernie could grow or improve as an organization?
Section 1: Familiarity & Satisfaction
Q5. Are there specific opportunities, challenges, or areas where you feel Tourism Fernie could grow or improve as an organization?
Business Type: A government organization( federal, provincial, regional or local).
Consider impact to residents and infrastructure that are connected to tourism. Use your voices to attract investment in the community to better serve Visitor experiences.
Ensure the community understands the benefits of tourism. Contribute to projects which also bring benefit to residents as well as tourists to create more community support for tourism
Business Type: An organization, association, business or agency that supports tourism industry but does not provide services directly to tourists( e. g. community organization, a support business).
Bring business to Fernie. Things that people pay money for. Work towards what tourists can do on a rainy day. Bring more sports tournaments to town
I’ d love to see more locally focused content on your social media, particularly highlighting trail maintenance and stewardship efforts. The influencer-style trips feel overdone, and they don’ t seem to drive real engagement or action. In contrast, showcasing the behind-the-scenes work of local volunteers and organizations would build a deeper appreciation among both visitors and residents. When people understand the immense effort that goes into maintaining Fernie’ s world-class trail network, they’ re far more likely to support it, especially through purchasing trail memberships. These memberships are vital to sustaining the trails, fueling our outdoor industry, supporting our local economy, and keeping hotel rooms full. Without them, we risk losing the dedicated people and organizations, like the Fernie Trails Alliance, that keep this entire system running.
Lobby for a municipal tax. Lobby for an economic development officer.
As above, improving and investing in the tourism infrastructure in the valley is a key component to the future success of Tourism Fernie.
12 Research Analytics | Tourism Fernie