2024 KeHE Holiday Trends | Page 219

SIPS OF THE

Season

MACRO TREND : BETTER FOR US & FINDING FUNCTIONALITY

As consumers get ready to gather ‘ round the table with their loved ones this holiday season , it is undeniable that the needs of families and friends are ever evolving . Mocktails will receive VIP invitations to dinner and gatherings , and KeHE is ensuring partner success by offering innovative solutions in their distribution centers . Today , the non-alcoholic beverage choices seem nearly endless , and consumers are more and more mindful of their consumption , opting for beverages that also offer functional benefits . By keeping in mind these trends that will significantly influence consumer shopping this holiday season , retailers and suppliers can anticipate increased sales before ringing in the new year .

KeHE Holiday Show & Trends | October - December 2024 219