2024 KeHE Goodness Report | Page 26

Retailer Updates and Support

New retail partnerships
We love bringing new retail partners into the KeHE ® family , because it means bringing more goodness to more people ! In FY24 , KeHE ’ s Business Development , Commercial , and Alternate Channel Sales Teams partnered to close 10 new primary contracts with grocery , natural , and alternate channel retailers , totaling close to $ 1 billion in lifetime contract value . Here are some of the new partners we added this year .
CVS Pharmacy CVS is a nationwide giant with more than 9,000 stores as part of a desire to offer healthier , on-the-go options for their consumers . This partnership represents a huge expansion in the number of locations where people can find healthy , delicious products from KeHE suppliers .
Affiliated Foods Inc . AFI is a leading wholesale distribution cooperative in the South-Central region , serving more than 800 stores and restaurants . KeHE will help AFI expand its natural & organic , specialty , and fresh offerings to meet consumer demand .
Giant Eagle Giant Eagle is a 93-year-old chain grocery and convenience retailer with 492 stores in Pennsylvania , Ohio , West Virginia , Indiana , and Maryland . A multi-year contract makes KeHE Giant Eagle ’ s primary distributor for natural , organic , and specialty products for all its supermarket locations .
Stater Brothers Stater Bros . is an 88-year-old chain grocery retailer with 171 supermarkets throughout southern California . A multiyear contract makes KeHE the primary distributor for the chain ’ s natural , organic , and specialty products .
26 KEHE ® GOODNESS REPORT 2023-2024