2023 Macro Trends to Watch | Page 6

INSPIRING FOOD INNOVATION WITH UNIQUE INGREDIENTS

Consumers are looking to personalize their food experiences with flavor-forward and functional ingredients to support their eating habits . Additionally , according to Mintel , home cooks are looking for options that make things easy , including meals that are easy to prepare ( 71 %) and quick to prepare ( 58 %).
HOME COOKS ARE LOOKING FOR UNIQUE HEALTHY OPTIONS :

33 %

24 %

Of consumers report eating more savory umami flavors compared to a year prior
Report eating more earthy flavors
Today ’ s natural consumer is motivated by an overlapping combination of factors such as health & nutrition benefits , environmental sustainability , convenience , and adventurous flavor experiences . As demand for food products that meet these needs grows , shoppers are looking to brands to continue to deliver innovation at an ever-increasing rate .

WHAT ’ S NEXT ?

For more food , beverage , or consumer good trends , follow us on our blog or social media platforms . KeHE is actively identifying new products and exciting trends throughout the year .
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