2023 Macro Trends to Watch | Page 5


Holistic health and wellness are the practice of treating the whole person - mind , body , and spirit . Interest in well-being appears to be at a tipping point with Mintel reporting 78 % of consumers claiming healthful eating is important for emotional well-being . Workplace stress , mental health awareness , and lifestyle-related illnesses are all key demand drivers for wellness solutions . Prioritizing their health more than ever , consumers are looking inward and finding new ways to heal — from embracing the power of sound to the importance of nourishing our full-body biome . This year , consumers will continue to seek out products that support cognition & focus ( mind ), stress & sleep ( body ), and calming & mood ( spirit ).

41 %

Of U . S . consumers currently buy food and drink products with calming or relaxing benefits , according to Mintel