2022 Q4 PRA Magazine Q4 PRA Magazine_Digital | Page 25

22 MEMBERS ’ CORNER PHILIPPINE RETAILING

EASTERN COMMUNICATIONS HEIGHTENS NETWORK RESILIENCY IN VIS-MIN VIA RECENT SUBMARINE FIBER CABLE LAYING IN SIARGAO

Eastern Communications with its partners and local government officials at the ceremonial cable pulling activity in Dapa , Siargao
Eastern Communications expands its footprint in the rural areas of Visayas and Mindanao through its $ 150-million Philippine Domestic Submarine Cable Network ( PDSCN ), a joint undertaking with its partners , Globe and InfiniVAN , Inc . The PDSCN is the longest undersea fiber cable network in the Philippines and Eastern Communications aims to serve more customers by boosting its network resiliency in remote and disaster-prone areas .
Before leaving from Iloilo and Bacolod , the state-of-the-art Cable Infinity ship operated by Kokusai Cable Ship Co ., had arrived at the municipality of Dapa , Siargao on September 22 . To mark this milestone , Eastern Communications and its partners held a cable laying ceremony . The ship was welcomed by the three partner companies , Dapa Mayor Hon . Elizabeth Matugas , Vice Mayor Gerry M . Abejo , Councilor Arnoldo Bongvaros , Councilor Carlito Dones , Municipal Admin Lily Gonzales , Barangay Captain of Don Paulino
Albino Tarife , Sangguniang Bayan members , and department heads of the local government .
With PDSCN , Eastern Communications and its partners hope to fortify network connectivity in Siargao after it recently opened its doors again to tourists following the damage wrought by Typhoon Odette . Earlier this year , the telco extended support to the victims of said calamity . The company believes in the importance of having high speed and reliable connectivity , especially for customers in Visayas and Mindanao area . With the country being part of the Pacific Ocean ’ s typhoon belt , these disaster-prone areas are more vulnerable to power outages and network issues from damaged cabling .

MR . DIY REACHES NEW MILESTONE WITH 300TH STORE OPENING AT SM CITY SUCAT

Staying true to its commitment , MR . DIY continues to bring the brand closer to Filipinos as it marks another milestone with the opening of its 300th store at SM City Sucat on November 18 . This milestone is a reflection of the brand ’ s promise of offering great savings , wholesome shopping experience , a variety of products , resulting in the improvement of the quality of life of its consumers .
With the goal to continuously meet the growing demands of consumers and to give back to the community , the one-stop shop retailer will offer more exciting products , new locations , and job opportunities for next year as the brand remains committed to its purpose .
“ Opening our 300th store represents our solid commitment of bringing MR DIY closer to every Filipino , to serve the Filipino family with good quality products at “ Always Low Prices ” for their everyday needs .
The past four years have been challenging but full of fun for everyone . With each new store , we find fulfillment seeing your big smiles and pleasantly surprised expressions when you uncover layers & layers of fun as we fulfill our promise of great savings , accessible shopping convenience , extensive product selection for the family , and a better quality of life with the home improvement solutions we provide . Our commitment will be further realized as we continue to open new stores next year , bringing MR DIY even closer to every Filipino and consequently providing more job opportunities . We are beyond grateful for your support that helped make this great achievement possible . Cheers to more wonderful experiences and growing together as one big MR . DIY family !”, says MR . DIY Philippines CEO Roselle Andaya .
The 300th store celebration themed " Always Low Prices , Always Fun for Everyone ", kicked off with the store blessing , followed by fun-filled activities on November 18 to 20 with on-ground activities including the grand store reveal and carnival-themed booths and exhibits . MR . DIY also revved up its special promo and deals with mystery gifts and cash vouchers . Month-long specials also made up the 300th store celebration – extending the festivities across all MR . DIY branches nationwide .