2022 Q4 PRA Magazine Q4 PRA Magazine_Digital | Page 24

21 MEMBERS ’ CORNER PHILIPPINE RETAILING

CHECKPOINT SYSTEMS LAUNCHES SFERO – A HIGH PERFORMING , MODULAR RFID AS EAS SOLUTION FOR APPAREL

Checkpoint Systems – a global leader in retail technology solutions – has added to its RFID loss prevention portfolio with the launch of SFERO - a fully customizable , modular RFID as EAS solution for apparel with high detection performance to minimize losses and protect stores in new ways .
Representing a seismic shift in RFID as EAS technology , SFERO enables retailers to accommodate any store layout and design . The new modular retail security solution means store operators can combine intelligent pedestals and overhead antennas to create a sphere of protection that can be increased or decreased depending on the levels of shrinkage and the requirements of each store . It also enables retailers to move away from out-of-the-box , one-size-fits-all systems , instead tailoring the technology so that they can adapt the level of protection for each store within a portfolio , as it changes and grows .
The launch of SFERO also allows retailers to capitalize on their RFID inventory control investment in stores . The comprehensive range of inlays , labels and hard tags offers the flexibility to choose how RFID is implemented across a product range .
The agile , cutting-edge RFID solution has also been developed to seamlessly integrate with customer visual merchandising . It ensures retailers can maintain excellent levels of security while preserving an open , clean point of entry up to 6.3m wide and 3.5m overhead that incurs little visual impact , thanks to the highly concealed antennas . As a result , it balances the demands for immersive retail that allows shoppers to see , touch and try products before purchase , whilst minimizing stock losses for retailers and offering them a cost-effective way to underpin sales to create rapid ROI .

GLOBAL BRAND AUNTIE ANNE ' S SHIFTS TO DATCHE MOBILE POS , SETS EYE ON EXPANSION

Auntie Anne ' s , an international food chain known for its hand-rolled soft pretzels and refreshing lemonades , recently shifted a number of their kiosk outlets to DATCHE POS 274 as a move to increase operational efficiency .
" POS 274 is a mobile , tablet-based POS system that ' s designed for more flexibility ," explained Elsie Benarao , DATCHE Sales Director . “ It ’ s an 8-inch enterprise-quality tablet with a semi-rugged design so it ’ s much more durable than home and commercial tablets . In fact , it can withstand up to 1.2-meter drop and is waterproof . It also features a variety of modularized peripherals such as 2D scanner , mobile POS jacket and holder making it a popular choice among our retail and F & B clients including Auntie Anne ’ s ," Benarao said .
" Auntie Anne ' s originated in Pennsylvania , USA , and its first branch in the Philippines opened in SM North EDSA in 1995 ," shared Sherile Guinto , its HR / IT Manager . " The company aims to provide its customers with total satisfaction , consistency and excellence in its products and services ," Guinto added .
DATCHE has been Auntie Anne ' s POS provider since 2015 starting with just five ( 5 ) branches , to more than 70 branches this 2022 .
“ With our new POS hardware from DATCHE , our crew is no longer limited by the store space , especially that Auntie Anne ’ s have kiosk-type outlets . It ’ s slim and handy , yet conveniently delivers the features of a full-size POS set-up ,” explains Guinto . Guinto said , " With Auntie Anne ’ s being a global brand and with multiple outlets to manage nationwide , it ' s crucial for us to invest in a reliable POS system that can help us run our operations smoothly ."
Despite the challenges in the past two years because of the global pandemic , Guinto disclosed that a number of Auntie Anne ’ s shops are slated to open within the year , and more in the years to come .