10-104-125 EVENT MARKETING ... planning , promotion execution , and evaluation of special events ( entertainment , industry , meeting / convention ). Students will work toward the actual staging of an event ( will require time outside of the classroom setting ). Course Typically Offered : Fall / Spring
10-104-199 MARKETING CAREER EXPERIENCE ... students can select any hands on experience related to : Internship , Field Research , Service Learning , Capstone , Industry Related or International Experience . Instructor approval required . ( Prerequisite : 10-105-103 , Career Preparation ) Course Typically Offered : Summer / Fall / Spring
10-104-172 DIGITAL MARKETING ... an introduction into online marketing content management . From content creation and scheduling to current and trending digital tools , prepare for a world that is growing and changing every day . Create the foundation for a digital strategy that utilizes key concepts . Course Typically Offered : Fall / Spring
10-104-175 MOBILE MARKETING ... the essential knowledge to embrace and strategize for a mobile �rst world . With the growth of mobile and consumption by consumers , it is important to understand human behavior . Learn expectations and communication to better strategize engagement opportunities . Discover marketing strategies for mobile devices . Course Typically Offered : Fall / Spring
10-104-174 MARKETING ANALYTICS ... will equip you with a theoretical understanding of the need for data-driven marketing decisions . It also provides the relevant tools in performing data collections and analysis in delivering Return on Investment ( ROI ). Course Typically Offered : Fall / Spring
10-104-183 PERSONAL BRAND-PORTFOLIO ASSESSMENT ... the organization , reporting , and assessment of your personal brand portfolio . The course will involve one-on-one meetings with a marketing instructor who will guide students through the process . ( Prerequisite : 10-104-182 , Personal Brand-Development ) Course Typically Offered : Fall / Spring
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