IMPLEMENTATION
TOURISM MASTER PLAN CHAMPION GROUP
The Tourism Master Plan Task Force has now transitioned into an ongoing Tourism Master Plan Champion Group, administered and facilitated by Tourism Fernie, that maintains similar representation and expands where needed to integrate key stakeholders. The group is governed by a Terms of Reference and in addition to championing the TMP, this group will also support the planning and implementation of the City of Fernie RMI Resort Development Strategy to ensure alignment and efficient use of resources for tourism development work.
TMP Champion Group Members Kurt Saari- Nevados Restaurant & Tourism Fernie Chair Jikke Gyorki- Tourism Fernie Brad Parsell- Fernie Chamber of Commerce Michael Boronowski / Ange Qualizza- City of Fernie Mike Sosnowski- RDEK Area A
Scott Gilmet- IGS Group of Accommodations & Tourism Fernie Board Member
Mike McPhee- Island Lake Resort Group Andy Cohen- Fernie Alpine Resort / RCR Champion Group Ongoing Purpose
Derick Berry- Fernie Central Reservations Janice Alpine- Ktunaxa Lee-Anne Walker- Elk River Alliance Randal Macnair- Wildsight / Fernie Museum Louise Ferguson- Fernie & District Arts Council
Simon Howse- Representative of Private Land Owners Group( Trails & Rec)
Krista Turcasso- Fernie Trails Alliance
While the focus of the working group is to ensure the implementation and relevance of the Tourism Master Plan other tasks should include:
• Creating awareness of the vision, goals, directions and actions with respective colleagues, community members, organization members and other tourism stakeholders such as the regional district and province
• Advocating for the TMP vision, goals and directions in relation to significant organizational, community, regional or provincial decisions that might impact progress
• Considering, adjusting and reprioritizing actions on an annual basis as needed to ensure thoughtful and timely implementation
• Maintaining an inventory of actions and the status of action implementation
• Maintaining the monitoring functions outlined in the plan and sharing that data for group evaluation
• Reporting progress to respective councils, boards, organization membership, and residents
Champion Group Partnership Agreement
A formal partnership agreement among all the working group organizations will help to ensure the sustainability of the structure and commitment to tourism and implementing the TMP. The agreement should be structured with varying levels of commitment with top tier parameters / responsibilities for the organizations that residents( Figure 1 on page 30) and the business community( Figure 2 page 31) highlighted as core to ensuring tourism development supports community and business goals. Levels of commitment would detail items such as attending meetings, staff time, leadership, funding, in-kind support, meeting space, travel costs and more.
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