OUR VISION & GUIDING PRINCIPLES
GUIDING PRINCIPLES
To help guide planning, decision making and implementation, a list of core philosophies that encompass the values of the industry and community has been created. Irrespective of changes to focus areas, goals, strategies or actions, these guiding principles will remain to direct and maintain focus towards the vision and mission, and ultimately success.
Together We Are Stronger
Dynamic and proactive community, First Nations, government, and industry collaboration is the foundation to Fernie’ s tourism success.
Businesses Thrive Sustainably
Year-round tourism supports business prosperity thereby helping address many industry challenges while building a more sustainable economy for Fernie.
Authenticity Grounds Us
Local experiences are grounded in Fernie’ s small-town charm, hospitality, mountain culture, scenery, adventure, arts, heritage and 100 years of welcoming a diversity of visitors.
Benefiting the Whole Management, delivery and growth of tourism that benefits community and visitors alike. A Respected Natural Environment
Respected and healthy environment and well-managed landscape provides the foundation for Fernie’ s success in tourism.
Balance Sustains Us
We continually evaluate and seek a balance through our actions considering whether it is time to invite or manage, spend or save, communicate or listen, develop or protect / renew, act or reflect, and concentrate or distribute.