OUR TOURISM VISION STATEMENT
OUR MISSION STATEMENT
VISION, MISSION AND GUIDING PRINCIPLES
OUR VISION & GUIDING PRINCIPLES
The following statements and principles are aligned with existing community and tourism organization plans and takes into account the aspirations articulated by the community, businesses and tourism stakeholders during the TMP engagement. As industry is now facing the challenges of COVID-19 the review of these statements and guiding principles resulted in full support to keep them unchanged as they still reflect the needs, opportunities and direction towards success.
OUR VISION:
The big outcome we hope to achieve with tourism in Fernie. Having this common vision allows us to be inspired and clarifies what we are collectively trying to achieve, creating a place of agreement and then a platform for our dialogue and decision making.
OUR MISSION: The purpose of the plan and the joint implementation by tourism stakeholders and partners.
OUR TOURISM VISION STATEMENT
A vibrant and sustainable tourism destination built on respect, collaboration and authenticity
OUR MISSION STATEMENT
Working together to manage and grow tourism sustainably for the betterment of our community and our visitors
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