A Letter from the President & CEO
The year 2019 was one of innovation and progress for the BBB brand . Throughout the year , BBB serving the Heart of Texas created partnerships that exclusively benefit BBB Accredited Businesses . Also , we implemented creative solutions for expanding the brand and strengthening our position as leaders in advancing marketplace trust .
In 2019 , we upgraded BBB ’ s Request-A-Quote system to provide BBB Accredited Businesses more leads and improve response times . This year , direct leads to Accredited Businesses grew by over 1,000 %. Also , BBB launched a new tool for Accredited Businesses to boost their reviews from real customers . Businesses using The Review Solution have seen their customer reviews on bbb . org grow almost 400 %. Finally , we worked with Aetna to provide discounted small business health plans for companies with two to 50 employees – a unique benefit of accreditation and powerful employee recruiting and retention tool for small businesses .
Across our 105-county service area , BBB launched a digital ad campaign encouraging people to use trustworthy businesses . This campaign expanded BBB brand awareness and drove more people to bbb . org . The campaign resulted in 23.2 million impressions and over 70,000 visitors to bbb . org .
BBB expanded community programs to help people avoid and recognize scams and how to build an ethical business through programs like Ethics in Action and our Student Video Contest .
BBB ’ s Education Foundation hosted two TopGolf Tournaments , in Fort Worth and San Antonio , to benefit and support programs educating students , consumers and business owners in our communities .
Thank you for making 2019 another successful year for BBB . On behalf of the BBB Board of Directors , I am proud to present this year ’ s Annual Report reflecting the results of our continued commitment to our BBB Accredited Businesses who support our mission of advancing marketplace trust .
Respectfully Submitted ,
Carrie A . Hurt , President & CEO BBB serving the Heart of Texas with offices in Austin , Bryan , Corpus Christi , Fort Worth , Midland , San Antonio and Waco bbb . org 2