OUR VISION
An ethical marketplace where buyers and sellers trust each other .
OUR MISSION
BBB ’ s mission is to be the leader in advancing marketplace trust . BBB accomplishes this mission by :
• Setting standards for marketplace trust .
• Encouraging and supporting best practices by engaging with and educating consumers and businesses .
• Celebrating marketplace role models .
• Calling out and addressing substandard marketplace behavior .
• Creating a community of trustworthy businesses and charities .
BBB offers its national and local consumer services online and in person . Through our efforts , BBB helps millions of people each year .
• BBB sets standards for ethical business behavior and monitors compliance .
• Nearly 380,000 Accredited Businesses meet and commit to our high standards .
• BBB helps consumers identify trustworthy businesses , and those that aren ’ t , through more than 5.2 million BBB Business Profiles .
• BBB sets standards for and evaluates thousands of advertisements each year to ensure that people can trust what advertisers say .
• BBB sets standards for and evaluates the practices of thousands of charities so that donors know where their money is going .
BBB STANDARDS FOR TRUST
Build Trust Establish and maintain a positive track record in the marketplace .
Advertise Honestly Adhere to established standards of advertising and selling .
Tell the Truth Honestly represent products and services , including clear and adequate disclosures of all material terms .
Be Transparent Openly identify the nature , location , and ownership of the business and clearly disclose all policies , guarantees and procedures that bear on a customer ’ s decision to buy .
Honor Promises Abide by all written agreements and verbal representations .
Be Responsive Address marketplace disputes quickly , professionally and in good faith .
Safeguard Privacy Protect any data collected against mishandling and fraud , collect personal information only as needed and respect the preferences of consumers regarding the use of their information .
Embody Integrity Approach all business dealings , marketplace transactions and commitments with integrity .
• BBB coaches businesses on ethical behavior and how to build stronger , more trusting relationships with their customers .
1 BBB Annual Report 2020