2019 US Spa Industry Study 2019 US Spa Industry Study | Page 18

Recent Demand Trends
In order to track more recent trends in the industry, survey respondents were asked to say
whether, in the period from September 2018 to March 2019, they had experienced an
increase, decrease or no change in relation to client visits, spending, revenue and staffing
levels, when compared to the same period the previous year.
A little over one in two spas (51%) said that spa visits had increased in the period September
2018 to March 2019. One in eight spas (12%) said that visits were down. The net balance
between the proportion reporting an increase (51%) and those reporting a decrease (12%) was
+39%, slightly up on the six-month period to March 2018 when the net balance was +35%.
By contrast, spending per visit remains on an upward trend. Over seven in 10 spas (71%) said
that spending per visit was up in the period September 2018 to March 2019, compared to 3%
reporting a reduced spend per visit. Therefore, the net balance (+67%) was strongly positive and
represented a ten point rise in the period to March 2018 (+57%).
Visits
80
70
70
60
50
40
30
Spending per visit
60
58
57
75
80
63
63
58
51
48
39
20
26
28
20
18
18
50
30
23
15
55
60
40
26
69
70
39
34
10
60
59
71
63
45
26
17
20
12
57
64
14
16
10
10
10
13
6
0
0
-10
Increase
Increase
Introduction
Decrease
Decrease
Net balance
Net balance
Industry Size:
Performing Strongly
Spa Services
and Facilities
Spa Industry
Profile
Technical Appendix
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