2019 Impact Report Real Food Media 2019 Impact Report | Page 3

Since 2012, we have been providing communications
strategy, critical analysis, and powerful storytelling to
combat food industry misinformation and inspire
people to take action to change the food system.
In partnership with community and movement allies, we develop media strategies for policy wins and
movement building that reflect our shared vision of racial, economic, environmental, and food justice.
We also work to expose how industry spin and influence promote power and profit over people and
planet and to lift up the voices on the frontlines of food system transformation. Over the years we have
used a variety of tools—including videos, podcasts, graphic and web design, social media, public
events, and writing—to flex our communications muscle to help create a food system that works for all.
IN 2019, WE FOCUSED ON THREE CORE AREAS:
EDUCATION & TOOLS FOR CHANGE ANALYSIS & SHAPING THE STORY
We provided resources for active learning to We worked to shift corporate narratives
promote grounded, meaningful engagement in about food systems and countered industry
food system transformation. spin through public events, research and
This
year,
we
communities
continued
launched
around
our
our
three
popular
Real
Organizing
key
food
Food
Toolkits
system
Reads
to
engage
issues.
program,
We
which
includes a monthly book selection, podcast featuring author
interviews,
book
club
resources,
and
monthly
email
newsletter that engage with leading movement leaders and
scholars. We also built on our Real Food Films program by
developing a Film Screening Guide, organized by theme, to
writing, and movement strategy.
In particular, through our role as an event convenor
and in our public speaking engagements, we worked
to
create
rooted
a
in
analysis
shared
food
lifts
analysis
sovereignty
up
of
the
and
crises
racial
people-powered
we
justice.
solutions
face,
Our
and
connects people to a range of community-led policy
and culture change efforts.
help people get the most out of our short films archive.
MOVEMENT STRATEGY & PARTNERSHIPS
We partnered with allies to build momentum
for movement wins.
This
collaborative
approach
is
core
to
how
we
engage
partners, helping to clarify political objectives and develop a
game plan to achieve them. Our main focus this year was in the
ongoing
work
around
the
power
of
institutional
food
procurement for food systems change, working closely with
the Center for Good Food Purchasing, Food Chain Workers
Alliance, and HEAL Food Alliance to help pass policies and
implement
the
Good
Food
Purchasing
Program
in
cities
The Real Food Media team brings
knowledge on how to communicate to
multiple stakeholders all of the work that
food systems advocates and organizers are
doing, day in and day out. From being
thought partners to providing advocacy
and communications resources, Real Food
Media has proven to be an invaluable part
of our Good Food Purchasing Policy
Campaign in NYC—and the larger
food movement!
Ribka Getachew
Director of NYC Good Food
around the country.
Purchasing Policy Campaign
2