2019 BBB serving the Heart of Texas Annual Report Annual Report 2019 Board-WEB | Página 4

OUR VISION
BBB STANDARDS FOR TRUST
An ethical marketplace where buyers and
sellers trust each other.
1. Build Trust
Establish and maintain a positive
track record in the marketplace.
OUR MISSION
BBB’s mission is to be the leader in advancing
marketplace trust.
2. Advertise Honestly
Adhere to established standards of
advertising and selling.
BBB accomplishes this mission by:
3. Tell the Truth
Honestly represent products
and services, including clear
and adequate disclosures of all
material terms.
• Setting standards for marketplace trust.
• Encouraging and supporting best practices by
engaging with and educating consumers and
businesses.
• Celebrating marketplace role models.
• Calling out and addressing substandard
marketplace behavior.
• Creating a community of trustworthy
businesses and charities.
4. Be Transparent
Openly identify the nature,
location and ownership of
the business; clearly disclose
all policies, guarantees and
procedures that bear on a
customer’s decision to buy.
BBB offers its national and local consumer
services online and in person. Through our
efforts, BBB helps millions of people each
year.
5. Honor Promises
Abide by all written agreements
and verbal representations.
• BBB sets standards for ethical business
behavior and monitors compliance.
• Over 400,000 Accredited Businesses meet and
commit to our high standards.
• BBB helps consumers identify trustworthy
businesses, and those that aren’t, through
more than 5.2 million BBB Business Profiles.
• BBB sets standards for and evaluates thousands
of advertisements each year to ensure that
people can trust what advertisers say.
• BBB sets standards for and evaluates the
practices of thousands of charities so that
donors know where their money is going.
• BBB coaches businesses on ethical behavior
and how to build stronger, more trusting
relationships with their customers.
6. Be Responsive
Address marketplace disputes
quickly, professionally and in
good faith.
7. Safeguard Privacy
Protect any data collected
against mishandling and
fraud, collect personal
information only as needed
and respect the preferences of
customers regarding the use of
their information.
8. Embody Integrity
Approach all business dealings,
marketplace transactions and
commitments with integrity.
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