in the community, eligibility criteria, and how to access and coordinate services for seniors.
Supplementing social networking and enhancing mental health functioning for the aging population
will also be discussed. Students will explore different career elds within gerontology. (Prerequisites: 10-
544-207, GERO: Legal and Ethical Issues of Aging; 10-544-210, GERO: Generations & Diversity Aging)
10-104-110 MARKETING PRINCIPLES ...marketing management, market segmentation, market research,
consumer behavior, product decisions and management of distribution, pricing, promotional decisions
for strategy planning.
10-196-191 SUPERVISION ...front-line leadership including setting goals, planning, delegation, controlling,
communication, motivation, problem solving, and con ict management.
10-544-208 GERO: DEVELOPING THE GERONTOLOGY PROFESSIONAL ...exploration of effective
communication styles and interview techniques for developing rapport and relationships with aging
populations. Other topics include ethics and boundaries, self-determination, case plan development
and implementation, documentation skills, research and grant funding, and compassion fatigue.
(Prerequisites: 10-544-207, GERO: Legal & Ethical Issues Aging; 10-544-210, GERO: Generations and
Diversity in Aging)
10-544-212 GERO: GERONTOLOGY INTERNSHIP...students integrate concepts from all previous courses
through supervised training in an appropriate setting and actual work experience and observation.
Learners will further develop their critical thinking skills through communications and counseling
experience, client assessment and case plan development and implementation. Learners will also share
experiences and provide feedback online throughout the course. (Prerequisites: 10-544-207, Legal and
Ethical Issues of Aging; 10-544-210, Gero:Generations and Diversity in Aging; Corequisites: 10-544-208,
Gero: Developing the Gerontology Professional; 10-544-209, Gero: Programs and Services in Aging.)
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