10-104-174 MARKETING ANALYTICS ...will equip you with a theoretical understanding of the need for
data-driven marketing decisions. It also provides the relevant tools in performing data collections and
analysis in delivering Return on Investment (ROI).
10-135-181 WEB CONTENT MANAGEMENT ...build, execute, analyze and report upon web campaigns
with the use of databases. Explore techniques and tools to monitor campaigns. Execute post-campaign
measurements and ROI analysis.
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