personalized development of a growth mindset and emphasizes the importance of making wise
choices. To maximize the return on investment, students should take this course in their rst semester
as it identi es key expectations (hidden rules) of higher learning and professional employment.
10-804-134 MATHEMATICAL REASONING ...This course provides an alternative pathway to earning credit
for a college level liberal arts mathematics course. All college students, regardless of their college major,
need to be able to make reasonable decisions about scal, environmental, and health issues that
require quantitative reasoning skills. An activity based approach is used to explore numerical
relationships, graphs, proportional relationships, algebraic reasoning, and problem solving using linear,
exponential and other mathematical models. Students will develop conceptual and procedural tools
that support the use of key mathematical concepts in a variety of contexts. This course is not designed
for Science, Technology, Engineering, or Math (STEM) students and/or others who require calculus.
(Prerequisite: Accuplacer Arithmetic score greater/equal to 65 AND Reading score greater/equal to 50;
OR ACT Math score greater/equal to 15 AND ACT Reading score greater/equal to 15; OR prep courses-
contact an academic advisor 920-498-5444)
10-104-110 MARKETING PRINCIPLES ...marketing management, market segmentation, market research,
consumer behavior, product decisions and management of distribution, pricing, promotional decisions
for strategy planning.
10-104-107 MARKETING COMMUNICATIONS-INTEGRATED ...creating, coordinating and integrating
advertising, public relations and marketing activities for a speci c customer or audience. A campaign
will be developed and presented.
10-104-172 DIGITAL MARKETING ...an introduction into online marketing content management. From
content creation and scheduling to current and trending digital tools, prepare for a world that is
growing and changing every day. Create the foundation for a digital strategy that utilizes key concepts.
10-104-119 SOCIAL MEDIA MARKETING ...cover the current state of social media and provide perspective
on trends moving forward. Learn about the opportunities social media provides, what interactions
mean for a business, and how communication has changed. A strategic plan will be developed to
understand the needs of a social media marketing campaign through research, discovery, and
thoughtful content creation.
10-135-115 ONLINE SEARCH STRATEGIES ...understanding of how search engines relate to the success of
a website or web-based business by investigating the primary search engines and the tactics that can
be used to increase visibility within search engines.
10-104-175 MOBILE MARKETING ...the essential knowledge to embrace and strategize for a mobile rst
world. With the growth of mobile and consumption by consumers, it is important to understand
human behavior. Learn expectations and communication to better strategize engagement
opportunities. Discover marketing strategies for mobile devices.
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