10-104-101 SELLING PRINCIPLES ...selling as a career; success factors in selling; personality development;
product knowledge; and the sales process involving preparation, approach, presentation-
demonstration, handling objections, and closing the sale successfully.
10-104-110 MARKETING PRINCIPLES ...marketing management, market segmentation, market research,
consumer behavior, product decisions and management of distribution, pricing, promotional decisions
for strategy planning.
10-104-119 SOCIAL MEDIA MARKETING ...cover the current state of social media and provide perspective
on trends moving forward. Learn about the opportunities social media provides, what interactions
mean for a business, and how communication has changed. A strategic plan will be developed to
understand the needs of a social media marketing campaign through research, discovery, and
thoughtful content creation.
10-104-191 CUSTOMER SERVICE ...examine customer service culture, develop communication and
listening skills, explore diversity in the workplace, develop skills for handling challenging customers, and
explore the impact of technology on customer service and engagement.
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