[ Screenshot of BBB Analytics Web Page ]
BBB Mission , Vision and Values
OUR VISION :
An ethical marketplace where buyers and sellers can trust each other .
SERVICE AREA
OUR MISSION :
BBB ’ s mission is to be the leader in advancing marketplace trust . BBB accomplishes this mission by :
• Setting standards for marketplace trust
• Encouraging and supporting best practices by engaging with and educating consumers and businesses
• Celebrating marketplace role models
• Calling out and addressing substandard marketplace behavior
• Creating a community of trustworthy businesses and charities
BBB offers its national and local consumer services online and in person . Through our efforts , BBB helps millions of people each year .
• BBB sets standards for ethical business behavior and monitors compliance .
• Over 385,000 Accredited Businesses meet and commit to our high standards .
• BBB helps consumers identify trustworthy businesses , and those that aren ’ t , through more than 6.6 million BBB Business Reviews .
• BBB sets standards for and evaluates thousands of advertisements each year to ensure that people can trust what advertisers say .
• BBB sets standards for and evaluates the practices of thousands of charities so that donors know where their money is going .
• BBB coaches businesses on ethical behavior and how to build stronger , more trusting relationships with their customers .
BBB STANDARDS FOR TRUST :
Build Trust
Establish and maintain a positive track record in the marketplace .
Advertise Honestly
Adhere to established standards of advertising and selling .
Tell the Truth
Honestly represent products and services , including clear and adequate disclosures of all material terms .
Be Transparent
Openly identify the nature , location , and ownership of the business , and clearly disclose all policies , guarantees and procedures that bear on a customer ’ s decision to buy .
Brand Reach
Honor Promises
Abide by all written agreements and verbal representations .
Be Responsive
Address marketplace disputes quickly , professionally and in good faith .
Safeguard Privacy
Protect any data collected against mishandling and fraud , collect personal information only as needed and respect the preferences of consumers regarding the use of their information .
Embody Integrity
Approach all business dealings , marketplace transactions and commitments with integrity .
Your BBB focused on innovative and effective strategies to bring attention to trustworthy businesses through social media outreach , a cooperative billboard campaign and digital initiatives . Our digital marketing campaign served over 29 million impressions in a 3-month period from April - July 2015 . This campaign successfully increased traffic to our site by 182 percent overall and performed significantly higher than the industry standard .
65
No . 9
September 2015
Austin • Centroplex • Corpus Christi • Laredo • Permian Basin • San Antonio • Victoria • Waco
Introducing
BBB ®
Analytics
BBB Analytics is a new powerful tool at your fingertips .
BBB Analytics provides BBB Accredited Businesses with a comprehensive look into traffic businesses are receiving through BBB . It presents statistics on what consumers are looking at on your BBB Business Review .
Use BBB Analytics to learn how consumers find you on the BBB Accredited Business Directory . Tracking referrals , leads , and inquiry locations help you strategize and unlock your business ’ s marketing potential .
This handy guide explains some of the elements of BBB Analytics and how they help optimize your BBB Business Review .
What ’ s in your BBB Analytics Overview ?
BBB Business Review Activity Displays how many views your BBB Business Review has received over the last 12 months .
What are Consumers looking at on your BBB Business Review ? Breaks down what sections of your BBB Business Review consumers view most . Make sure customers don ’ t miss important information about your company . Update your Business Review with the most current information .
Referrals , Leads & Mentions Shows how many leads and quote requests generated by your BBB Business Review . Referrals are generated by people clicking on the Dynamic BBB Seal on your website .
Accredited Business Directory Activity View how active your BBB Business Review has been over the last 12 months . Increase your views by promoting your BBB Business Review on your site through the Dynamic Seal , on social media and in your marketing materials .
How to Access BBB Analytics
Step 1 : Log in to your BBB Business Login
Step 2 : Find the BBB Analytics link on the left side bar on your BBB Login Homepage
Inquiries by Location Showcases inquiries about your BBB Business Review geographically . This is a useful tool when considering targeted marketing and what other steps your business can take to increase sales .
Business Review by Inquiries by Industry Your business may fall into several industry categories or TOBs ( Type of Business ). BBB Analytics displays the amount of views your business received through searches in a specific TOB associated with your business . This information is critical in understanding what services are in high demand and how your business can address those needs in the marketplace .
To learn more , attend our webinar BBB Blueprints Webinar : BBB Analytics on Thursday , Sep . 24 , 2015 at 2:00 PM . Register here : bit . ly / 1LyawIF facebook . com / CentralTexasBBB youtube . com / CentralTexasBBB
@ CentralTexasBBB @ CentralTexasBBB
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