2016 Awareness Day Final Report - Page 17

The power of digital media enabled the conversation to transcend geography. Partners and community members used #HeroesofHope to promote the national event and Awareness Day activities around the country. Collaborating organizations also used the hashtag to share resources and host Twitter chats. #HeroesofHope allowed for a two-way conversation in which viewers could ask the panelists questions and interact with the live discussion. As a result, #HeroesofHope was the second most widely used hashtag in Washington, DC, the evening of the national event—a first for Awareness Day! CMHS Director Paolo del Vecchio “took over” SAMHSA’s Twitter handle to share insights during the live conversation. In addition, NBC4 News Anchor Aaron Gilchrist used his social media account to give audiences a behind-the-scenes glimpse into the event. This personal approach helped the audience connect to the national event in an authentic way. YOUTH M.O.V.E. NATIONAL Youth M.O.V.E. National provided tools for local chapters to host focus groups in their communities to learn from youth about the challenges they face when accessing services. Using the hashtag #MoveItForward, they hosted a May Twitter chat that focused on obstacles youth have faced and how they overcame them. The chat, which included 150 total tweets, resulted in a lively exchange of ideas, strategies, resources, and support. For more Youth M.O.V.E. Twitter chat highlights on social media, check out its Storify! Creating Community Solutions worked with SAMHSA to host an all-day Awareness Day “Text, Talk, Act” event on May 5 that combined text messaging, face-to-face dialog, and community organizing to bring youth and young adults together to discuss improving mental health services and supports in schools, and bringing awareness to children’s mental health. More than 1,000 people participated. CANDID COMMENTARY FROM ACTOR REID EWING Using #HeroesofHope, a Twitter follower asked this year’s Honorary Chairperson, “Modern Family’s” Reid Ewing, if his mental health challenges ever affected his friendships. Ewing candidly explained how depression made it challenging for him to make new friends and enjoy his existing relationships. Ewing spoke about his experience with body dysmorphic disorder and subsequent addiction to cosmetic surgery, as well as his road to recovery. Ewing received a SAMHSA Special Recognition Award for his efforts to promote openness and educate others about mental health. He shared, “I wish I could go back and tell my younger self not to go through with any of that surgery, because it’s not necessary. But I can’t go back. I have to build from where I am now and that’s the message for other young adults, children, and families. Build from where you are right now. You’re not alone.” 2016 FINAL REPORT 17