Leveraging Media for Impact
Once again, Awareness Day was big news on a local and national
scale. The media coverage spread the Awareness Day message far
beyond Washington, DC.
●● National news outlets, such as CBS News Online and Look to the
Stars, covered the event and interviewed Awareness Day Honorary
Chairperson Reid Ewing.
127+ MILLION
127,581,881 total media impressions
●● Media coverage included feature profiles on young adult and family
leaders in local outlets such as the Sacramento Bee, Catching
Health, and Bowling Green Daily News.
10.6+ MILLION
●● Media partner NBC4 Washington and its sister stations livestreamed the national event on Facebook.
on May 5, 2016 (up from 8.5 million last year)
●● SAMHSA’s Director of the Center of Mental Health Services Paolo
del Vecchio wrote a blog post titled, “Finding Help for Families
and Youth, and Finding Hope on National Children’s Mental Health
Awareness Day.”
●● The on-demand webcast of the national event secured 1,695 views
as of September 2016.
16
OTHER INTEGRATED MEDIA RESULTS:
Finding Help. Finding Hope.
10.6 million #HeroesofHope Twitter impressions
7.6+ MILLION
7.6 million Twitter impressions and 1,009 mentions
of SAMHSA on May 5—the third largest metric since
tracking began in April 2014!
#HeroesofHope was the second highest trending
hashtag in Washington, DC, on May 5.