BBB Mission , Vision and Values
OUR VISION :
An ethical marketplace where buyers and sellers can trust each other .
OUR MISSION :
BBB ’ s mission is to be the leader in advancing marketplace trust . BBB accomplishes this mission by :
• Setting standards for marketplace trust
• Encouraging and supporting best practices by engaging with and educating consumers and businesses
• Celebrating marketplace role models
• Calling out and addressing substandard marketplace behavior
• Creating a community of trustworthy businesses and charities
BBB offers its national and local consumer services online and in person .
Through our efforts , BBB helps millions of people each year .
• BBB sets standards for ethical business behavior and monitors compliance . Almost 400,000 Accredited Businesses meet and commit to our high standards .
• BBB helps consumers identify trustworthy businesses , and those that aren ’ t , through more than 4.5 million BBB Business Reviews .
• BBB sets standards for and evaluates thousands of advertisements each year to ensure that people can trust what advertisers say .
• BBB sets standards for and evaluates the practices of thousands of charities so that donors know where their money is going .
• BBB coaches businesses on ethical behavior and how to build stronger , more trusting relationships with their customers .
Better Business Bureau ®
2
BBB Standards for Trust
Build Trust
Establish and maintain a positive track record in the marketplace .
Advertise Honestly
Adhere to established standards of advertising and selling .
Honor Promises
Abide by all written agreements and verbal representations .
Be Responsive
Address marketplace disputes quickly , professionally , and in good faith .
2015 Annual Report
Tell the Truth
Honestly represent products and services , including clear and adequate disclosures of all material terms .
Be Transparent
Openly identify the nature , location , and ownership of the business , and clearly disclose all policies , guarantees and procedures that bear on a customer ’ s decision to buy .
Safeguard Privacy
Protect any data collected against mishandling and fraud , collect personal information only as needed , and respect the preferences of consumers regarding the use of their information .
Embody Integrity
Approach all business dealings , marketplace transactions and commitments with integrity .